Nett hier – but have you been at the booth of Henze BNP?
Who hasn’t heard of those infamous ‘Nice here – but have you ever been to Baden-Württemberg?’ stickers, which have long since achieved cult status worldwide? Henze BNP has cleverly adapted the highly successful marketing approach used by “The Länd” for Ceramitec 2026.
(There are persistent rumours that the new sales manager’s Swabian background had something to do with it. However, there is no definitive proof of this … )
Everywhere at the Ceramitec booths in Munich they were the “Nett hier” flyers from Henze BNP. They were designed not only to grab attention but also to entice visitors with a contest. Anyone brave enough to follow the instructions on the flyer had a real chance to win the grand prize!
Henze BNP has had its own hot press since 2022. And because success is best enjoyed when you shared it, the prize for the “Nett hier” contest was a hot press of your own! For the living room, in the right size, of course. The Henze team spared no effort in designing a hot press out of LEGO bricks and then assembling it brick by brick.
You can find these stickers EVERYWHERE, but a Lego heat press with the Henze design? There is only ONE!
And that’s how it happened: What started as a Swabian joke turned into a contest at a B2B trade show. And now it lives in the winner’s cozy living room, delighting young and old as well.
That´s nice, isn´t it?
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For more information about the contest, visit the Henze BNP website LinkedIn Profile!